Is Salesforce (CRM) stock a good buy?

Is Salesforce (CRM) stock a good buy?

This is a step-by-step stock review to answer the question, is Salesforce (CRM) stock a good buy?

This article will teach you how to use the 4Ms of investing. This will be a detailed walkthrough to show you how the 4Ms work and why they are important. If you are interested, you can log into Tykr to use the 4M Confidence Booster (Powered by OpenAI) which will allow you to complete a 4M Analysis in less than 60 seconds.

What are the 4Ms?

  • MOS (Margin of Safety) – The MOS is the math part of investing which includes the Summary, Score, and MOS (Margin of Safety).
  • Meaning – The meaning is the business model and how scalable the revenue streams are.
  • Moat – The moat is how the business compares to other companies in the same Sector and Industry.
  • Management – The management is the track record of the CEO.

What 4M score are we going for?

  • 80-100 = High confidence – Yay! You should have high confidence buying this stock. It passes all 4M!
  • 60-79 = Moderate confidence – Alert! There may be better stocks in the market. Only buy this stock if you truly believe the company will improve!
  • 0-59 = Low confidence – Warning! There are better stocks in the market. Due to the low score, you should consider looking at other stocks.

Table of Contents

The following links will direct you to key topics to help answer the question, is Salesforce (CRM) stock a good buy?

  1. Salesforce company history
  2. MOS
  3. Meaning
  4. Moat
  5. Management
  6. 4M Score
  7. Is Salesforce (CRM) stock a good buy?

 1. Salesforce Company History

When investing in stocks, it’s important to know the company’s history. This helps us understand the various revenue streams, if they acquired other companies, how they grew through difficult times, and how they separated themselves from the competition.

  • Founded in 1999 in San Francisco, California, by Marc Benioff and others.
  • Introduced cloud computing for business software.
  • Started with a CRM system, changing how companies manage customer data.
  • Became popular fast due to its easy-to-use interface and subscription model.
  • Went public in 2004, listed on NYSE with ticker symbol CRM.
  • Grew through strategic acquisitions, like Heroku, MuleSoft, Tableau, and Slack.
  • Expanded globally with offices and customers worldwide.
  • Created Salesforce AppExchange, the first app marketplace.
  • Started 1-1-1 model, donating equity, product, and employee time.
  • Focused on delivering great customer experiences through innovation and support.
  • Implemented initiatives for sustainability and reducing environmental impact.
  • Recognized as the top CRM platform, serving diverse industries and organizations.

Salesforce’s rise from a startup to a global cloud computing leader highlights its commitment to innovation, customer success, and social responsibility. By pioneering cloud-based CRM solutions, Salesforce continues to transform the way businesses operate and engage with their customers.

2. MOS (Margin of Safety)

When investing in a company, the first step is to look at the financials. Fortunately, Tykr does this for us automatically. The higher the score, the stronger the financials and the safer the investment. The higher the MOS, the higher the potential returns you can make.

  • Summary: On Sale
  • Score: 67
  • MOS: 1%

To see the most up-to-date Summary, Score, and MOS, please log into Tykr.

3. Meaning

When investing in a company, it’s important to know how a company makes money. A mature business model has multiple streams of revenue which allow the company to weather downturns in the economy.

Here is how Salesforce makes money:

  • Subscription Fees: Charges for access to its cloud-based software services.
  • Sales Cloud: Fees for using Salesforce’s customer relationship management (CRM) platform for sales management.
  • Service Cloud: Charges for using Salesforce’s customer service and support platform.
  • Marketing Cloud: Fees for using Salesforce’s marketing automation and analytics tools.
  • Commerce Cloud: Charges for using Salesforce’s e-commerce platform.
  • Platform and Other Services: Fees for using Salesforce’s platform services, including app development and integration.
  • Professional Services: Charges for consulting and implementation services.
  • Training and Certification: Fees for training programs and certifications.
  • AppExchange: Revenue share from third-party apps sold on the Salesforce AppExchange marketplace.
  • Data and Analytics Services: Charges for advanced data management and analytics services.
  • Support Services: Fees for customer support and maintenance services.

Here are a few of the other companies that Salesforce has acquired over the years. This is important because a company will use a “Buy before build” philosophy to go to market faster and add additional streams of revenue. A company with more revenue streams has a more stable business model. Keep in mind, that most companies don’t build new software because it takes too long to go to market and generate revenue.

  • MuleSoft
  • Tableau
  • Slack
  • ExactTarget
  • Krux
  • Demandware
  • Quip
  • ClickSoftware
  • Datorama

4. Moat

When investing in a company, it’s important to understand how a company ranks against other companies in the same sector and industry. Based on the Score, here is how Salesforce (CRM) stacks up against other companies.

  1. ServiceNow, Inc. (NOW) – 89
  2. Diebold Nixdorf, Incorporated (DBD) – 78
  3. Sprinklr, Inc. (CXM) – 72
  4. Salesforce (CRM) – 67
  5. Dayforce Inc (DAY) – 67
  6. Uber Technologies, Inc. (UBER) – 67

To see the most up-to-date Summary, Score, and MOS and each stock, please log into Tykr.

5. Management

When investing in a company, it’s important to understand who the CEO is, what they have accomplished in the past, and how they have helped this company grow. Good leaders typically have stronger cultures, less turnover, and better returns in the stock market.

  • Founding Salesforce: Marc Benioff co-founded Salesforce in 1999, establishing it as a pioneer in cloud computing.
  • Market Leadership: Under his leadership, Salesforce became the #1 provider of customer relationship management (CRM) software globally.
  • Financial Growth: Led Salesforce to become a Fortune 150 company with over $20 billion in annual revenue.
  • Innovative Products: Introduced Salesforce’s flagship products, including Sales Cloud, Service Cloud, and Marketing Cloud, driving innovation in enterprise software.
  • Philanthropy Model: Created the 1-1-1 philanthropic model, dedicating 1% of the company’s equity, product, and employee time to communities, inspiring other companies to follow suit.
  • Workplace Recognition: Achieved recognition for Salesforce as one of Fortune’s Best Places to Work and Most Admired Companies.
  • Acquisitions: Led strategic acquisitions such as MuleSoft, Tableau, and Slack, expanding Salesforce’s capabilities and market reach.
  • Global Impact: Promoted corporate responsibility and sustainability, including initiatives for equality, environmental conservation, and social impact.

These accomplishments highlight Marc Benioff’s transformative impact on Salesforce and his role in shaping the tech industry​

6. 4M Score

All of our homework on this company leads up to the 4M Score. A lot of investors only look at the numbers. Yes, it’s important to look at the first M (MOS) which is the math part of investing but it’s also important to look past the numbers and also look at the Meaning, Moat, and Management. If all 4Ms pass, we should have high confidence in buying this stock.

What 4M score are we going for?

  • 80-100 = High confidence – Yay! You should have high confidence buying this stock. It passes all 4M!
  • 60-79 = Moderate confidence – Alert! There may be better stocks in the market. Only buy this stock if you truly believe the company will improve!
  • 0-59 = Low confidence – Warning! There are better stocks in the market. Due to the low score, you should consider looking at other stocks.

👉 The 4M Score of Salesforce is 65/100.

To see the most up-to-date 4M Score, please log into Tykr.

7. Is Salesforce (CRM) stock a good buy?

Some of the top questions investors can have is Salesforce (CRM) stock a good buy or should I buy Salesforce (CRM) stock?

Investing in Salesforce (CRM) is a smart move due to its leadership in cloud-based customer relationship management (CRM) software. Salesforce’s platform offers businesses powerful tools to manage customer interactions, sales processes, and marketing campaigns efficiently. With a user-friendly interface and customizable features, Salesforce attracts a broad customer base, from small businesses to large enterprises. Its continuous innovation and commitment to customer success ensure long-term satisfaction and loyalty. Moreover, Salesforce’s expansion into other areas like artificial intelligence with Einstein and collaboration with Slack broadens its market reach and growth potential. With a solid financial performance and a reputation for driving business transformation, Salesforce presents a compelling investment opportunity for those looking to capitalize on the digitalization of sales and customer management processes.

To truly know if Salesforce (CRM) is a good stock to buy or sell, we recommend you log into Tykr. Within seconds you can see the Summary, Score, MOS, and 4M Score.

If you found this stock review interesting, you may also like this review on Adobe.

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